How can data sharing drive a smarter, more sustainable and competitive tourism sector?
The DEPLOYTOUR project is working to answer this question by developing a trusted and secure European Tourism Data Space (ETDS), enabling tourism stakeholders to share and access data more effectively, foster innovation and unlock new opportunities for collaboration.
By bringing together 43 partners from 13 countries, DEPLOYTOUR aims to accelerate the digital transformation of European tourism, empower small and medium-sized enterprises (SMEs) and destination management organisations (DMOs), and support more sustainable and resilient tourism ecosystems.
Through five real-world pilot initiatives, the project demonstrates how data-driven solutions can address tourism challenges, improve decision-making and create new opportunities for destinations and businesses across Europe.
As a project partner, Industry Innovation Cluster (IIC) is proud to contribute to this European initiative, helping advance data-driven innovation and collaboration across sectors.
🎬 Discover DEPLOYTOUR and its vision for the future of European tourism in our promotional video!
▶️ Watch the video in Slovak: https://www.youtube.com/watch?v=9aSAsmqQ1V8
🔗 Learn more about the project: https://deploytour.eu/
DEPLOYTOUR is co-funded by the European Union through the Digital Europe Programme.














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